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Rock On.

Rock On.

Our Story

URock Ventures is an early-stage venture firm that partners with the best and brightest entrepreneurs to turn disruptive ideas into world-changing businesses. We were established in 2012 by Marc Potash, who transformed a recurring billing application he built for his karate studios into a payment processing phenomenon. This first-hand experience allows us to give start-ups valuable tactical and strategic guidance.

We invest in companies like CERTIFY.

As a rapidly growing and cutting-edge software company, CERTIFY Health specializes in administrative healthcare solutions to provide medical practices and institutions with the tools they need to be successful. CERTIFY serves millions of patients globally, all with the common mandate to secure flexible engagement solutions in a HITRUST certified and HIPAA compliant environment. Their suite of solutions encapsulates the end-to-end patient experience from onboarding to check-in to payments. Together, they form CERTIFY Care – an omnichannel digital platform that streamlines and improves patient workflows. This one-stop-shop makes both your staff and patients’ lives easier and provides valuable data insights to optimize your practice.
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